Lancaster is a lifestyle apparel and media brand that pays homage to the pop culture icons that have shaped recent history. Through capsule collections of clothing and high quality mini documentaries with unique historical footage and interviews, Lancaster connects the trailblazers of yesterday to the stars of today and the icons of tomorrow.

By strategically releasing lifestyle apparel capsule collections and mini documentaries featuring pop culture icons and current stars of sports, music, and film, Lancaster has been able to connect multiple generations and create a social media "web" allowing them to share their message with millions of potential fans and consumers across multiple generations, platforms, and industries. This unprecedented social media strategy incorporates icons such as Muhammad Ali, Evel Knievel, Bruce Lee, Lee, Snoop Dogg, and Mike Tyson all featured in films about each other, and synchronized to post the films across their social media channels. The resulting effect is millions of relevant consumers simultaneously receiving updates about Lancaster offerings.